Hello there, this is Shola of the MLM Brothers. I have not really written much in a while on this website. I have been very busy on a different offline project that we are working on while Ola has been the one you see every day. I will try to squeeze as many time as I can and update this blog now to serve you with quality tips and lessons…. and also because Google loves that :). I am just kidding though. We didn’t get Pandified.
So if you are very familiar with the SEO world, many people have been very confused lately about the whole Google Panda update issue. Many websites’ rankings have dropped (not mlmbrothers.com ). Google has dropped the power of authority websites like Ezines (still good for backlinks though) that used to be the “shyte” as of last year. How does this affect you and your website?
A little History Can’t Hurt
This year, 2011, 4.5 millions new URLS are being created every month. I am talking about URLs that are being indexed by Google. This is an increase from 3.7M URLs that were being created every month in 2009. I wonder what this number will be in 2012. This increase has also brought about more junk Web Pages being created every day. To be frank and sincere, there are lots of garbage web contents out there.
You have to understand that Google ONLY cares about the users’ satisfaction. In other words, they are constantly wondering how to satisfy their users when they search for a particular keyword. They are constantly thinking about how to bring the most quality and appropriate result when the user search for example, “MLM Marketing”. This is what brought about the Google Panda.
What is Google Panda?
GOOGLE PANDA IS SIMPLY A NEW RANKING FACTOR. I know, I know, I know. This is not what you have heard. As a matter of fact, I know there are some products out there that has been sold at a high price using Google Panda as a scare tactics. Google Panda is NOT an overall Google SEO algorithm change.
Google Panda was simply put in place to identify low quality pages and note them. For the purpose of this post, I will use the word “pandified” to describe this. If you have too many low quality pages on your website, you might get pandified. If your website contains too much “pandified” pages, you website will be flagged. GOOGLE PANDA IS SIMPLY A FILTER.
Google Panda is not a continuous thing. As a matter of fact, Below is the schedule of the Google Panda update till date.
• Panda Update 1.0: Feb. 24, 2011
• Panda Update 2.0: April 11, 2011 (about 7 weeks later)
• Panda Update 2.1: May 10, 2011 (about 4 weeks later)
• Panda Update 2.2: June 16, 2011 (about 5 weeks later)
It takes a whole lot computing energy to process this; this is why Google Panda is not a continuous ranking issue yet.
What does this mean to you? Let’s assume your website got pandified. If you make necessary adjustment to improve the quality of those pages and your overall website, you will not see an improvement in your rankings until the next panda update.
In case you are wondering what Panda is actually looking for? The Google panda is meant to filter our low quality page like I said earlier. The Google panda is meant to identify sites that are spammy in nature. The Google panda will pandify websites that contains too much advertisement (That explains Pandification of Ezines). Google will pandify Web Pages that have low or no user activities. Google will pandify WebPages that has duplicate contents.
For the most parts, websites like article directories, adsense sites, travel sites, product price comparison sites etc. I am sure you get the idea. There is a big chance that if you are reading this, you do not fall into these categories.
Suggestions to Get out of Google “Pandification” or Avoid it
Just like stock markets, diversification is the key here.
Write Unique contents on your blog. As a matter of facts, I will take this a step further. Download or buy PLR articles to use for article submission backlinks. Never use your own unique article to distribute to directories to act as backlinks source.
Diversify Your Backlinks Sources. This is one of our secrets here. You CAN NOT just depend on one source of backlinks. You CANNOT just get your backlinks from article directories. You CANNOT just get backlinks from Forum Profile Backlinks. Try to get as many different types of backlinks as is feasible including just your website HTTP link withouth anchor text
Remove pages you know are low quality pages or that has duplicate contents with LOW user activities.
Check you Google webmaster or Google Analytics. If people are spending less and less time on your pages, this signals NO or BAD user activities. This is a redflag and adjusts appropriately. Engage your users. (PS Embedding an engaging Video will make them stay longer on your pages)
One way to increase user activities is by way of a marketing term called “Social Proof”. Increase the “Social Proof” of your website by having multiple people (from different IPs) share your contents on social news, social media and bookmarking sites. This will increase your brand in the eyes of Google. Please note that this is not enough to rank you. Check out TRIBEPRO for this. TribePro pretty much automate this aspect.
SEO And Google Panda FUTURE
There is no evidence that I am aware of now that shows that Google plus is affecting ranking. However, that is inevitable.Google plus will become a factor very soon
Google panda will continually evolve. However the fundamentals still remains the same.
Treat your website itself as a real business.
Care about your users.
Post quality contents on your website.
Increase Your Brand
Diversify your backlinks source.