MLM is short for multilevel marketing. It means that people who get involved in the industry make commission on multiple generations of a pay plan. You don’t have to personally SPONSOR a person into the business before you can leverage their efforts.
Many home based businesses use the structure as a distribution channel for products from numerous industries. Some have failed and several have created massive wealth for folks. MLM main purpose has been to be a distribution channel. MLM is as well commonly referred to as Network Marketing or Direct Marketing by Government institutions.
The business is the only business enterprise that gives an AVERAGE individual an opportunity to build up wealth without the luxurious price of leaving their day time job to EARLY or investing their life savings. 90% of those that celebrate their 10th year anniversary in Network marketing business are multi-millionaires by the time. There is just nothing that provides such opportunity for the standard employee in the corporate community. Also, every one of the benefits that include business ownership including tax advantages comes with the business.
Failure in MLM Business would not often mean the losing of hundreds of thousands of dollars like it is in a traditional business venture. It typically indicates it was not comfortable nor convenient. What the heck is not comfortable? The emotions that a brand new rep goes through from rejections while prospecting really is painful for many people.
In business, MASSSIVE REJECTIONS is key to success. This is a simple understanding that not everyone that crosses your business PATH becomes a customer. Almost everyone has been pitched that this home business opportunity will make sense to everyone especially in a economic depression. Consequently they approach their family and friends with high expectations.
When they pick up any kind of negative reply, the typical new MLM rep becomes disappointed and it is simply a matter of time and a few rejections before they QUIT. That is the reason for that high 97% failure rate in the industry. That number does not refer to individuals who worked the business and failed. They are mainly quiters; that’s just humans.
A brand new rep needs to understand that this is a numbers game. 95% of the individuals they talk to in regards to the opportunity while recruiting will not join. This is why it is very important to join a team that will teach you real marketing. What real marketing does is put high traffic before the opportunity details that is being offered.
People join people inside the Network marketing business–they could care less about enrolling in some MLM companies that want their $300 Bucks. If people like you, they will enroll with you in whatever business you are building. When they see value in you as a leader and a business partner, they will stick to you. Therefore it is a bad STRATEGY to lead with the Network marketing company information while prospecting. The trick is to lead with value, a personal brand and a vision–Not the Network marketing company brand.